Notre avis :
An innovative research on a much debated topic, awarded "Best Student Research Paper of 2004" by the HEC Business School Fondation. The financial and organizational mutations of the Entertainment industry are analyzed using a brand new economic approach. The business paradigm of Co-Creation of Value, recently invented by Professors C.K Prahalad and V. Ramaswany, serves as a guideline. The revolutionary business model for the Entertainment industry is detailed here by Alban Martin, who followed an International Management Program both at HEC Paris in France and at the University of Michigan at Ann Arbor, USA. The fact that Martin bases his research on examples from the music, video games and movie industries, makes it very interesting and lively.
Résumé :
The business model of the Entertainment industry is cracked: Today the Entertainment Industry has no other option than suing consumers of its products. It proves that no profitable solution has been proposed to make the most of new consumptions habits. Our traditional economic tools are not adapted to derive value and money from Peer to Peer networks, word of mouth or even hacking. Therefore this research paper investigates the interactions of consumers in the value chain of entertainment companies to end up with a new type of "co-created" value. The result will be a business model taking into account the marketing use of word of mouth on the internet, possible new utilizations of Peer To Peer Networks as distribution channel, the financial role of communities, and how the Internet and software editors are reshaping the entertainment industry to enable valuable "synergies of experience".
Alban Martin est né le 24 janvier 1980. Après deux années de classe préparatoire HEC au Lycée Louis-Le-Grand à Paris, il intègre HEC en septembre 2000. Nommé sur liste d'excellence deux années de suite au cours de ses études, il est ensuite sélectionné pour faire un échange MBA à l'université du Michigan à Ann Arbor, aux Etats-Unis. Au cours de ses études, il était bras droit du Président de Come&Stay, start-up de marketing direct par internet.Enfin il a travaillé chez Roland Berger Strategy consultants et chez Lehman Brothers à la City, à Londres.
Pour plus d'information sur son ouvrage, l'auteur et ses recherches, visitez le site www.albanmartin.com
Alban Martin was born in January, 24th 1980. After two year of preparatory classes for entrance to French Leading business school at the Lycee Louis Le Grand, Paris, Alban passed the exam for the premier Business school in France in September 2004, HEC Paris.
Alban graduated with high Honors with a Master in Science of Management in June 2004, and was selected for an MBA exchange program at the University of Michigan at Ann Arbor, USA.
Professional experiences include Strategy Consulting at Roland Berger Strategy Consultants in Paris, and Investment Banking at Lehman Brothers in London, UK. During his study, Alban was assistant of the CEO of the Email Direct marketing company Come&Stay. He also did and an internship in Houston, Texas, as business analyst.
For more informatio about the autor, his book and related studies, please visit the site www.albanmartin.com
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